Content builds relationships. Relationships are built on trust. Trust drives revenue!

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This course Is simply about how to create successful digital content and master content creation based on the right research, smart strategy, and media knowledge, to deliver the brand message

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COURSE OBJECTIVE:

The goal of the Conceptual Digital Content course is to provide students with a comprehensive understanding of what digital content is and how to create it conceptually. Through this course, students will develop strategic thinking skills, creativity, and problem-solving abilities. They will also learn various techniques and tools for the content creation process, enabling them to build creative digital content that aligns with specific communication ideas or ongoing content. Whether working with a large or small budget, this course will guide students from the initial stages of content creation to its final implementation.

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WHAT YOU WILL GAIN FROM THIS COURSE

Upon completing the Conceptual Digital Content course, you will acquire valuable knowledge in the terminology and tools of the digital realm. You will also develop the skills necessary to create, construct, and sustain effective digital content for your campaign message. Additionally, you will gain full confidence in comprehending and implementing the appropriate process, including media utilization, research techniques, strategic planning, and creative execution.

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THE COURSE WILL COVER

• Introduction to the Digital World and Content Creation:
  Begin by exploring the digital landscape and understanding the fundamentals of content creation in today’s digital age.

• Understanding Digital Media and Reading Data:
  Gain a deep understanding of digital media and learn how to interpret digital data.

• Research Methods & Tools:
  Discover advanced research methods and tools that help you gather insights about the market and your target audience.

• Content Types and Building Strategy:
  Explore the different types of digital content and how to build an effective content strategy.

• Social Media Platforms: Differences, Target Behavior, and Expectations:
  Examine the differences between various social media platforms and how these differences affect audience behavior and expectations.

• Content Conceptualization & The Blueprint:
  Delve into the process of conceptualizing creative ideas and designing a detailed blueprint for digital content.

• The Copywriting and Art Direction Across Digital Platforms:
  Develop the skills needed to integrate copywriting and art direction seamlessly across digital platforms.

• Reports & Analyses and Content Efficiency:
  Learn how to prepare reports and analyze content performance to measure its efficiency.

• Digital Activation and Launching a Digital Advertising Campaign:
  Discover how to activate and execute digital content effectively within an advertising campaign.