WHO CAN JOIN
Working as - or - Looking to be:
Digital Copywriter, Digital Art Director Graphic Designer
Copywriter, Art Director
Brand Owner, Brand Manager
7 weeks - 30h
Lectures, training, demonstrations and critique of assignments
Teaming up with other courses students to work on Global Competition
CONCEPTUAL DIGITAL CONTENT
Content builds relationships. Relationships are built on trust. Trust drives revenue!
This course Is simply about how to create successful digital content and master content creation based on the right research, smart strategy, and media knowledge, to deliver the brand message
The goal of the Conceptual Digital Content course is to provide students with a comprehensive understanding of what digital content is and how to create it conceptually. Through this course, students will develop strategic thinking skills, creativity, and problem-solving abilities. They will also learn various techniques and tools for the content creation process, enabling them to build creative digital content that aligns with specific communication ideas or ongoing content. Whether working with a large or small budget, this course will guide students from the initial stages of content creation to its final implementation.
WHAT YOU WILL GAIN FROM THIS COURSE
Upon completing the Conceptual Digital Content course, you will acquire valuable knowledge in the terminology and tools of the digital realm. You will also develop the skills necessary to create, construct, and sustain effective digital content for your campaign message. Additionally, you will gain full confidence in comprehending and implementing the appropriate process, including media utilization, research techniques, strategic planning, and creative execution.
THE COURSE WILL COVER
Introduction to the Digital World and Content Creation.
Understanding Digital Media and Reading data
Research Methods & Tools.
Content Types and Building Strategy
Social Media Platforms differences, Target's Behavior and Expectations.
Content Conceptualization & The blueprint
The Copywriting and The Art Direction, crafts across digital platforms.
Reports & Analyses and Content Efficiency
Digital activation and fledging a digital advertising campaign.