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Strategic Thinking Course -  - Saudi Ad School

WHO CAN JOIN

Working as - or - Looking to be:

Anyone who is working in advertising or looking to work in advertising

DURATION

7 weeks - 30h

STUDIES

5 Classes

Development Sessions

Creativity Activities

TEACHING METHODS

Lectures, training, demonstrations and critique of assignments

Teaming up with other courses students to work on Global Competition

TUITION

5000 SAR

Payment Methods

Bank Transfer

STRATEGIC THINKING
COURSE

Strategic thinking is the fuel for the creative process.

 

Every creative mind must appreciate the strategic thinking process... This is what would sell creative ideas with no doubt. Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically.  

Without strategy execution is aimless. Without execution strategy is useless!

COURSE OBJECTIVE:

In this course, you will learn how to read and understand a client's problem and properly approach the creative thinking process. You will learn how to build clear creativity, with a goal in mind and on paper. You will be trained to put yourself in the consumer's shoes to uncover the 'smart insight' that lead to the best-selling creative idea for your campaign product
 

WHAT YOU WILL GAIN FROM THIS COURSE

Upon completion of this course, participants can expect to acquire a strong foundation in strategic thinking. This will empower them to generate innovative ideas, effectively communicate key messages, and proficiently resolve brand challenges. The training will equip individuals with the ability to adopt a strategic mindset, thereby ensuring successful execution of advertising campaigns

THE COURSE WILL COVER

* What is Strategy
* The Pop Culture and Brand identity
* The consumer behavior and segmentation

* Uncovering a smart insight
* The Mapping
* The Strategy statement

 

 

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