WHO CAN JOIN
Working as - or - Looking to be:
Anyone who is working in advertising or looking to work in advertising
7 weeks - 30h
Lectures, training, demonstrations and critique of assignments
Teaming up with other courses students to work on Global Competition
Strategic thinking is the fuel for the creative process.
Every creative mind must appreciate the strategic thinking process... This is what would sell creative ideas with no doubt. Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically.
Without strategy execution is aimless. Without execution strategy is useless!
In this course, you will learn how to read and understand a client's problem and properly approach the creative thinking process. You will learn how to build clear creativity, with a goal in mind and on paper. You will be trained to put yourself in the consumer's shoes to uncover the 'smart insight' that lead to the best-selling creative idea for your campaign product
WHAT YOU WILL GAIN FROM THIS COURSE
Upon completion of this course, participants can expect to acquire a strong foundation in strategic thinking. This will empower them to generate innovative ideas, effectively communicate key messages, and proficiently resolve brand challenges. The training will equip individuals with the ability to adopt a strategic mindset, thereby ensuring successful execution of advertising campaigns
THE COURSE WILL COVER
* What is Strategy
* The Pop Culture and Brand identity
* The consumer behavior and segmentation
* Uncovering a smart insight
* The Mapping
* The Strategy statement