Strategic thinking is the fuel for the creative process.

 

Every creative mind must appreciate the strategic thinking process... This is what would sell creative ideas with no doubt. Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically.  

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Without strategy execution is aimless. Without execution strategy is useless!

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COURSE OBJECTIVE:

In this course, you will learn how to read and understand a client's problem and properly approach the creative thinking process. You will learn how to build clear creativity, with a goal in mind and on paper. You will be trained to put yourself in the consumer's shoes to uncover the 'smart insight' that lead to the best-selling creative idea for your campaign product
 

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WHAT YOU WILL GAIN FROM THIS COURSE

Upon completion of this course, participants can expect to acquire a strong foundation in strategic thinking. This will empower them to generate innovative ideas, effectively communicate key messages, and proficiently resolve brand challenges. The training will equip individuals with the ability to adopt a strategic mindset, thereby ensuring successful execution of advertising campaigns

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THE COURSE WILL COVER

• What is Communication Strategy

Understand the essential role of communication strategy in advertising campaigns. Learn how it directs campaign objectives, messaging, and media choices to effectively reach and influence the target audience.

• The Pop Culture and Brand Identity

Explore how pop culture trends shape brand identity and campaign communication. Integrate cultural insights to align your campaign with current consumer values and preferences.

• Consumer Behavior and Segmentation

Analyze consumer behavior and market segmentation for effective campaign communication. Identify and target specific audience segments to tailor your messages accordingly.

• Uncovering a Smart Insight

Learn how to uncover valuable insights that drive successful campaign communication. Use these insights to craft messaging that resonates with your target audience.

• The Strategy Statement

Craft a clear and compelling strategy statement for your campaign. Understand how it serves as a roadmap, aligning all communication efforts towards achieving campaign goals.

• Combining Your Strategy and Writing in a Creative Brief

Integrate your communication strategy into a well-structured creative brief. Articulate your strategy clearly to guide the development and execution of campaign messaging and tactics.