Nothing sells better than meaningful eye-candy visuals. Those are the visuals that convey art and culture while carrying consumer insight

In this course, you will be stimulated to think visually and master the art director tools. You will learn how to choose the best form of art for your campaign and how to perfectly apply it on all your campaign's application!

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COURSE OBJECTIVE

Student to develop visual thinking skills and explore different artistic concepts that utilize imagery to effectively communicate messages. Students will also be introduced to various schools of art and creative thinking. The course aims to expand the mind and encourage the exploration of innovative visual ideas, as well as discover personal artistic processes for optimal productivity.

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WHAT YOU WILL GAIN FROM THIS COURSE

By taking this course, you will acquire the ability to create visually captivating images that effectively communicate art and culture while also conveying the brand's message.

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THE COURSE WILL COVER

• Understanding Art Direction: Gain a comprehensive understanding of what art direction entails and its pivotal role in shaping visual narratives.

• Art Direction vs. Graphic Design: Learn the key distinctions between art direction and graphic design, and how they complement each other in the creative process.

• Conceptual Art Direction: Explore the principles of conceptual art direction and how to develop innovative visual concepts that align with the overarching creative strategy.

• Choosing the Best Visuals for Your Message: Discover how to select and create visuals that effectively convey your message and resonate with your target audience.

• Art Direction with and without Copywriting: Understand the dynamics of art direction both in collaboration with copywriting and as a standalone discipline.

• Fledging Your Art Direction Across Multiple Applications: Develop the versatility to apply your art direction skills across various platforms and mediums, ensuring consistency and impact in every project.

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​This course is designed to equip you with the tools and insights needed to excel as an art director, enhancing your ability to create compelling and impactful visual content.