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Conceptual Art Direction Course  - Saudi Ad School

WHO CAN JOIN

Working as - or - Looking to be:

Graphic Designer, Art Director,

Creative Director

REQUIREMENT

Previous experience, Min 1 year

or Same field Studying Major

DURATION

7 weeks - 30h

STUDIES

5 Classes

Development Sessions

Creativity Activities

TEACHING METHODS

Lectures, training, demonstrations and critique of assignments

Teaming up with other courses students to work on Global Competition

TUITION

5.500 SAR

Payment Methods

Bank Transfer

Q&A From the Real world

CONCEPTUAL ART DIRECTION
COURSE

Nothing sells better than meaningful eye-candy visuals. Those are the visuals that convey art and culture while carrying consumer insight


In this course, you will be stimulated to think visually and master the art director tools. You will learn how to choose the best form of art for your campaign and how to perfectly apply it on all your campaign's application!

COURSE OBJECTIVE

Student to develop visual thinking skills and explore different artistic concepts that utilize imagery to effectively communicate messages. Students will also be introduced to various schools of art and creative thinking. The course aims to expand the mind and encourage the exploration of innovative visual ideas, as well as discover personal artistic processes for optimal productivity.

WHAT YOU WILL GAIN FROM THIS COURSE

By taking this course, you will acquire the ability to create visually captivating images that effectively communicate art and culture while also conveying the brand's message.

THE COURSE WILL COVER

* What is Art Direction
* Art Direction vs Graphic Design
* Conceptual Art Direction 
* The best Art for your message
* With & Without Copywriting
* Applications

What does the Art Director actually do?

An art director is someone who is responsible for the visual style and images, Ads, Posters, prints, and television productions.

First They work with copywriter in coming up with the creative idea, then creates the overall visual art and culture for the idea's concept, and ensure others who develop the work that they are applying the same art direction on all applications.

 

The successful Art director must be curious about all forms of art, into fashion, movies, crafting and visually educated when it comes to different cultures  

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