WHO CAN JOIN
Working as - or - Looking to be:
Copywriter, Content Writer
Art Director, Creative Director
7 weeks - 30h
Lectures, training, demonstrations and critique of assignments
Teaming up with other courses students to work on Global Competition
Simply put...Creative copywriting is writing to sell!
Be it for ads or other promotional materials, this course will teach you creative and persuasive writing techniques to liberate the conceptual writer in you.
Great copy should be Long enough to cover the essentials,Short enough to keep it interesting!
This course aims to educate students on the principles and techniques of persuasive creative writing in a professional manner. By comprehending the strategic delivery of words, both written and spoken, students will gain the ability to create compelling content that effectively motivates individuals to take action. Throughout this course, students will uncover the true "secrets" behind effective direct-response writing, highlighting the combination of art and science in this field.
WHAT YOU WILL GAIN FROM THIS COURSE
You will acquire invaluable knowledge and skills in the art of persuasive writing. You will learn how to effectively craft messages that compel readers to take action, Through this course, you will master the techniques of writing for different media platforms and in various formats. This comprehensive training will equip you with the principles and structures necessary to excel in the field of copywriting.
THE COURSE WILL COVER
* What is Creative Copywriting
* The headlines
* Short copy
* Long copy
* Creating a concept
* The campaign