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The Racist Disease

Writer's picture: Ad Schools & Ad PeopleAd Schools & Ad People

A racist disease requires a racist campaign! In general, white patients have higher overall survival than black patients because the public and many physicians are not aware that black patients can get melanoma. This sounds racist, doesn't it? We have created a hate speech against melanoma through an out-of-home campaign over the neighborhoods and subways with quotes said by the melanoma expressing its thought, and how it causes a high risk of death for colored and black skin.



Student: Ahmed Abd El-Moneim



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