What is a brand?  Is it a logo?  A name or slogan?  A graphic design or color scheme?

A brand is an entire experience the prospects and customers have with it.  It’s what the company/product stands for, a promise it makes, and the personality it conveys. And while it includes a logo, color palette, and slogan, those are only creative elements that convey your brand.  

In the market, When you put two companies/products up against each other, the one that represents something valuable will have an easier time reaching, engaging, closing and retaining customers. A strong brand strategy can be a big advantage.

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 THE PURPOSE OF THE DIPLOMA 

The purpose of the Branding diploma is to explore the benefits of building a strong brand and provide the tools to create and execute an effective brand look and feel. Participants will tackle the brand making both sides, business and design, to master creating a brand from scratch, starting from discovering the brand values, define a brand personality, building the brand strategy and design the brand's look that will be presented with on the consumer daily life.  

DIPLOMA STRUCTURE   

PHASE 1: MASTER THE CORE OF ADVERTISING

PHASE 2: MASTER THE SPECIALTY

PHASE 3: YOUR FINGERPRINT

The diploma's outline has been created to deliver you the purpose in its best form, by studying 6 courses on 3 phases in a very beneficial method. The diploma's structure has been designed to make you live all what creative-mind dreams about!! It's designed to help you develop a deeper understanding to the core of advertising; master the specialties tools, go through the whole process of the advertising industry, and gives you the opportunity to win a global award that makes you position yourself as a star, nationally and internationally!

And finally, a realistic and accredited evaluation that gives you the opportunity to be on our job recommendation system.