WHO CAN JOIN
Working as - or - Looking to be:
Anyone who is working in advertising or looking to work in advertising
7 weeks - 30h
Lectures, training, demonstrations and critique of assignments
Teaming up with other courses students to work on Global Competition
Good start = Good ends.
Brainstorming and defining the idea are the first steps in the process of doing great creative work. In this course, you will tackle the power, the rules, the process and the limitations of brainstorming; which are essential in the advertising industry
Students will get to examine the raw materials of creativity and learn how to gather them. They will get to organize various cognitive tools in order to produce creative output and transform their “idea” into a goal.
WHAT YOU WILL GAIN FROM THIS COURSE
This course offers valuable benefits for participants. By enrolling, you will gain strategies to overcome mental barriers and enhance your creativity. You will learn practical techniques to generate ideas and apply creative thinking in real-life advertising situations. Say goodbye to mind blocks and unlock your creative potential with this course.
THE COURSE WILL COVER
* Brainstorming the mother of creative techniques
* Capturing material for creativity from anything
* Getting the juice out of your material
* What is an idea and what is not
* The wrong strategy
* The campaign