CREATIVE THINKING
COURSE 

Good start = Good ends.

Brainstorming and defining the idea are the first steps in the process of doing great creative work. In this course, you will tackle the power, the rules, the process and the limitations of brainstorming; which are essential in the advertising industry 

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COURSE OBJECTIVE:

Students will get to examine the raw materials of creativity and learn how to gather them. They will get to organize various cognitive tools in order to produce creative output and transform their “idea” into a goal. 

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WHAT YOU WILL GAIN FROM THIS COURSE

This course offers valuable benefits for participants. By enrolling, you will gain strategies to overcome mental barriers and enhance your creativity. You will learn practical techniques to generate ideas and apply creative thinking in real-life advertising situations. Say goodbye to mind blocks and unlock your creative potential with this course. 

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THE COURSE WILL COVER

• Brainstorming: The Mother of Creative Techniques

Discover the essential brainstorming method for generating innovative ideas and fostering collaboration. Learn techniques to maximize the effectiveness of brainstorming sessions.

• Capturing Material for Creativity from Anything

Learn how to source inspiration from diverse and unexpected areas. Utilize various materials to enrich your creative process.

• Getting the Juice Out of Your Material

Understand how to refine and transform gathered information into actionable ideas. Turn raw material into valuable creative concepts.

• What Is an Idea and What Is Not

Identify what qualifies as a viable idea versus concepts that are less developed. Distinguish between actionable ideas and mere fragments.

• The Wrong Strategy

Explore common pitfalls and ineffective strategies in creative thinking. Learn to avoid mistakes and develop more effective approaches.

• The Campaign

Apply creative ideas to build cohesive and impactful campaigns. Ensure that your concepts are effectively executed and achieve the desired results.​

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