Account planning in advertising is the compass that navigates the journey from client objectives to creative execution, ensuring every campaign resonates with the target audience and achieves its goals.

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Account planning is the process of mapping out important details about a new prospect or existing customer, including information about their decision-making process, the companies you're competing with to close them, and the overall strategy to win them over, retain and grow them

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COURSE OBJECTIVE:

To equip students with the necessary skills and knowledge to effectively bridge the gap between clients' business objectives and the creative execution of advertising campaigns, The course aims to provide a deep understanding of strategic planning, consumer behavior, and market research. It also focuses on the proficient use of account planning tools to analyze data, identify key insights, and develop strategic recommendations

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WHAT YOU WILL GAIN FROM THIS COURSE

In the end of this course students will know how to work closely with agency accounts and creative team, Producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience. 

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THE COURSE WILL COVER

* The benefit of Account Planning, Planner Job role in depth
* Communication objective and the communication idea
* Qualitative Research and Quantitative Research, 

* Building a Narrative of Statistics, Insights and Evidence

* Driving effective Integrated Actions & Measuring Effectiveness