There isn’t a stronger connection between people than storytelling! But there is more to storytelling than the mere act of telling stories.

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People think that stories are shaped by people.  In fact, it’s the other way around!

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COURSE OBJECTIVE

Is to educate students on the power of storytelling and distinguish between someone who tells stories and a true storyteller. Students will gain knowledge on how to analyze existing stories or create new ones from scratch. Additionally, they will learn how to effectively deliver a specific message to a targeted audience in a persuasive manner that captivates and maintains their engagement until the conclusion. The course will also cover techniques for constructing a solid narrative structure and producing impactful content, whether it be through written or visual mediums.

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WHAT YOU WILL GAIN FROM THIS COURSE

The storytelling course presents a distinctive chance to adeptly communicate your brand's message by captivating your audience through the compelling art of storytelling. By mastering this skill, you will have the ability to deeply engage with your audience on an emotional level and create a lasting impression.

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THE COURSE WILL COVER

• What is Storytelling:
  Dive into the essence of storytelling and understand its fundamental role in connecting with audiences. Explore how stories have been used throughout history to convey messages, evoke emotions, and influence behavior, and learn how to harness this power in your creative work.

• Storytelling Structure:
  Learn the classic and modern structures of storytelling, from the three-act structure to more experimental forms. This section will guide you through the key elements of a compelling narrative—beginning, middle, and end—while showing how to maintain tension, pacing, and flow to keep your audience engaged.

• Stories with No Words:
  Discover the art of visual storytelling, where the narrative is conveyed purely through images, actions, and expressions. This module will teach you how to create powerful, wordless stories that resonate with audiences, using techniques such as symbolism, visual metaphors, and cinematic language.

• Stories with Dialogue:
  Master the craft of writing and directing dialogue that is not only realistic but also drives the story forward. Learn how to develop character voices, subtext, and conversational dynamics that reveal more than just the spoken words, making your dialogue a crucial tool for storytelling.

• Given a Product and Target Market an Emotion:
  Learn how to craft stories that resonate with specific audiences by focusing on the emotional connection between a product and its target market. This section will teach you how to identify and evoke the right emotions to create a compelling narrative that enhances brand messaging and audience engagement.

• The Perfect Story:
  Explore what makes a story "perfect" in the context of your objectives, whether it's advertising, film, or content creation. This module will help you refine your storytelling skills, ensuring that your narratives are not only impactful but also memorable, with the right balance of emotion, message, and creativity.